| 000 -LEADER |
|---|
| fixed length control field |
01380nam a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SlITS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190513070023.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190402t2001 mx abo gr |||1 ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9701029070 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
spa |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DO-SlITS |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
C359m 2001 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R., |
| 9 (RLIN) |
17111 |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing internacional / |
| Statement of responsibility, etc. |
Philip R. Cateora [y otros siete] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Décima edición. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
México : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 810 páginas : |
| Other physical details |
ilustraciones, mapas, fotografías ; |
| Dimensions |
27 x 21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
sin mediación |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volumen |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografías, referencias e indices. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Title statement of original |
Título original : International marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado de exportación |
| Source of heading or term |
LEMB |
| 9 (RLIN) |
16846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L., |
| 9 (RLIN) |
17112 |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ascencio Lara, Celia, |
| 9 (RLIN) |
17113 |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pérez de Lara Choy, María Isabel, |
| 9 (RLIN) |
17114 |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pontón Becerril, Susana, |
| 9 (RLIN) |
17115 |
| Relator term |
traductor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sánchez Rodríguez, Rómulo, |
| Relator term |
revisión técnica |
| 9 (RLIN) |
17116 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leroy-Beltran, Catherine, |
| 9 (RLIN) |
17117 |
| Relator term |
revisión técnica |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diner, Boris, |
| Relator term |
revisión técnica |
| 9 (RLIN) |
17118 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
