La marca del cambio o el cambio de la marca / (Record no. 4670)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nab a22001933a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190513065058.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160801b xxu||||| |||| 00| 0 Esp d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SlITS |
| Transcribing agency | DO-SlITS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fernández, Juan Carlos |
| Relator term | asesor |
| 9 (RLIN) | 11797 |
| 245 ## - TITLE STATEMENT | |
| Title | La marca del cambio o el cambio de la marca / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Página 58 : |
| Other physical details | fotografía, columnas |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Las marcas se desgastan y toda empresa tiene el reto de saber cuándo debe reforzarla o cambiarla. Es una decisión difícil porque, a veces, es mejor posicionar una nueva que reposicionar la actual. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9408 |
| Topical term or geographic name as entry element | Marcas de fábrica |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovaciones tecnológicas |
| 9 (RLIN) | 2907 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3529 |
| Topical term or geographic name as entry element | Marcas comerciales. |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 2918 |
| Host Itemnumber | 63870 |
| Place, publisher, and date of publication | Santo Domingo : Mercado Media Network, |
| Other item identifier | 2016-2432 |
| Title | Revista Mercado. Año 23, no. 330 (junio 2016), página 58 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Continuing Resources |
| Classification part | Revista Mercado. Año 23, no. 330 (junio 2016). |
No items available.