| 000 -LEADER |
|---|
| fixed length control field |
02182ctm a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DO-SlITS |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SlITS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200506024648.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
t|||||r|||| 001 | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141025s2007 mx a 000 | spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789701062019 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SlITS |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SlITS |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
S792f14 2007 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing / |
| Statement of responsibility, etc. |
William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 #3 - EDITION STATEMENT |
|---|
| Edition statement |
Decimocuarta |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| -- |
México : |
| -- |
McGraw-Hill, |
| -- |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| -- |
copyright 2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
741 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
27 x 21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
sin mediación |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volumen |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
LA NATURALEZA Y EL PANORAMA DEL MARKETING / El campo del marketing, 2 El ambiente dinámico del marketing, 26 Los mercados globales y el marketing, 48 IDENTIFICACION Y SELECCION DE MERCADOS / Mercado de consumo y comportamiento de compra, 90 Mercados de negocios y comportamiento de compra, 118 Segmentación, determinación de objetivos y posicionamiento en el mercado, 146 Investigación de marketing e información de mercados, 175 PRODUCTO / Planeación y desarrollo del producto, 219 Estrategias de mezcla de productos, 247 Marcas, empaque y otras características del producto, 270 Marketing de servicios, 298 PRECIO / Determinación del precio, 336 Estrategias de asignación de precios, 364 DISTRIBUCION / Canales de distribución, 400 Ventas al detalle, 430 Ventas al mayoreo y distribución física, 458 PROMOCIÓN / Comunicaciones integradas de marketing, 502 Ventas personales y administración de ventas, 526 Publicidad, promoción de ventas y relaciones públicas, 550 ADMINISTRACIÓN DEL ESFUERZO DE MARKETING / Planeación estratégica de marketing, 594 Implantación y evaluación del marketing, 620 El marketing y la economía de la información, 648 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadeo -- Investigaciones |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Analisis de mercadeo |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J, |
| 9 (RLIN) |
134 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J, |
| 9 (RLIN) |
135 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
